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What is click-through rate (CTR)?

By YTBoost Team

Click-through rate (CTR) is the share of impressions that turn into views.

Impressions click-through rate in Studio = views from impressions ÷ impressions. If your thumbnail was shown 10,000 times and 450 people clicked, CTR is 4.5%.

CTR depends heavily on where impressions come from: search impressions usually convert better than browse impressions. Typical channels see somewhere around 2–10%. A low CTR is usually a title or thumbnail problem; test a new thumbnail before changing the video.