What is impressions?

By YTBoost Team

Impressions is how many times your thumbnails were shown on YouTube.

Studio counts an impression when a thumbnail is shown to a viewer on YouTube for at least a second and at least half visible. Impressions don't include external sites or embeds. Impressions × CTR = views from impressions.

Click-through rate (CTR)Click-through rate (CTR) on YouTube, explained simply: the share of impressions that turn into views. What it means for Indian creators.
Browse featuresBrowse features on YouTube, explained simply: traffic from the YouTube home page, subscriptions feed and watch later. What it means for Indian creators.
Suggested trafficSuggested traffic on YouTube, explained simply: views that come from the 'up next' and suggested videos panel. What it means for Indian creators.
Unique viewersUnique viewers on YouTube, explained simply: an estimate of distinct people who watched. What it means for Indian creators and where to see it in Studio.

What is impressions?

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