CPM — what advertisers pay per 1,000 ad impressions — is the number advertisers care about. For creators, the more useful number is RPM, what you actually receive per 1,000 views. See the RPM vs CPM entry for the difference.
Typical ranges for mostly Indian audiences
| Niche | Typical CPM (₹) | Typical RPM (₹) |
|---|---|---|
| Finance, insurance, stock market | 100–350 | 40–150 |
| Tech and gadgets | 60–200 | 25–80 |
| Education and exams | 40–120 | 15–50 |
| Cooking and lifestyle | 30–90 | 12–35 |
| Gaming | 20–60 | 8–25 |
| Entertainment, vlogs, comedy | 20–70 | 8–30 |
| Music, devotional | 15–50 | 5–20 |
These are ranges reported by Indian creators, not official figures. Your own Studio Revenue tab is the only reliable source.
Why viewer location changes everything
Advertisers pay more to reach viewers in the US, UK, Canada and Australia, and somewhat more for the Gulf. A Hindi channel with 15–20% of views from abroad can see RPM well above the ranges above. That's why Telugu, Malayalam and Punjabi channels with large diaspora audiences often earn more per view than their size suggests.
Seasonality
- October–December: highest — festive shopping and year-end budgets.
- January: sharp drop as new ad budgets start small.
- March: a smaller bump from financial-year-end spending in India.
Reading your own numbers
In Studio → Analytics → Revenue, compare RPM by month and by video. Long videos with mid-rolls, in high-value niches, watched from more countries, earn the most. Estimate future earnings with the money calculator.